About
People-first, operations-driven professional with a strong foundation in client onboarding, business development support, and process execution. Experienced in managing pipelines, CRM systems, and follow-through that drive revenue growth and strong customer outcomes. I specialize in building structure, creating clarity, and keeping relationships and workflows moving forward with consistency, trust, and results.
Experience
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Operations & Licensing Associate
New York City, NY- Facilitate licensing and permitting processes for new hospitality businesses through comprehensive application submissions to the NYS Liquor Authority and other relevant entities.
- Spearhead business development initiatives by conducting outbound outreach and follow-ups to acquire new clients and support revenue growth.
- Manage client onboarding and documentation pipelines, ensuring regulatory compliance and on-time submissions.
- Employ CRM software tools such as Hubspot, Airtable, and Excel to streamline operations and maintain organized client records.
- Provide administrative support by accurately transcribing executive notes into actionable tasks across various platforms.
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Strategy & Product Consultant (Cue Quest)
New York City, NY- Conducted app usability, performance, and reliability testing alongside qualitative user research to identify friction points and user needs and inform product decisions.
- Served as the primary point of contact for UX and engagement strategy, advising on usability, feature prioritization, and user experience improvements.
- Synthesized research and testing findings into clear, actionable recommendations that directly informed product and design decisions ahead of the Version 2 launch.
- Partnered cross-functionally with product and engineering teams to implement UX improvements that enhanced app performance through simplified iconography and prioritizing core workflows for a map-first experience.
- Developed user engagement and advertising strategies, including social media and identifying high-traffic urban locations for outdoor marketing.
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Content Creator
New York City, NY- Write, produce, and edit engaging neighborhood guides, blending storytelling and personal insights with strategic brand partnerships to showcase New York City’s food, drink, activities, and walking tours.
- Craft concise and compelling scripts for video content ensuring clear, engaging, and informative messaging.
- Developed and execute social media strategy by analyzing digital trends, leveraging Instagram analytics for engagement insights, and optimizing content performance using tools like Linktree and Canva.
- Collaborat with a creative partner to refine content ideas, enhance production quality, and maintain an authentic voice and engaging brand voice.
- Cultivate relationships with businesses and clients, offering promotional services that drive engagement while preserving audience trust.
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Bartender at Various Locations
Richmond, VA and New York City, NY- Deliver exceptional customer service in fast-paced, high-volume environments, and mentor junior staff, fostering a culture of excellence and enhancing overall team performance.
- Develop and propose marketing strategies to enhance the establishment's presence on social media and through promotional events. Craft detailed action plans with clear projections, contributing to increased brand visibility and customer engagement.
- Pioneer innovative logistical strategies to improve processes, optimize space utilization, and minimize waste, leading to enhanced operational efficiency and significant cost savings.
- Expertly manage large-scale events and parties, overseeing all aspects from customer engagement to beverage service, ensuring memorable experiences for attendees.
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Manager at Tre Trattoria
New York City, NY- Regularly step in as Interim Manager, leading team operations and ensuring optimal performance.
- Manage inventory and supply orders ensuring seamless restaurant operations.
- Oversee financial processes, including meticulous tracking of tips, invoice processing, and managing petty cash. Effectively maintain balanced accounts through vigilant oversight, preventing any fiscal discrepancies.
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Office Administrator at Al Pugh Distributing Company
Warsaw, VA- Anticipate team needs and leverage resources to enhance productivity and create a more efficient work environment.
- Develop and implement a streamlined financial record system, improving accessibility and expediting audit preparation, setting a new company standard.
- Process incoming orders from vendors, ensuring accurate data logging and timely order fulfillment in the company Retail Accounting System.
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Office Administrator at Virginia Commonwealth University
Richmond, VA- Conduct department tours for prospective students and parents, effectively communicating the program's features and academic strengths, and enhancing the department's image and appeal.
- Manage inquiries about the Sculpture Program, demonstrating excellent communication skills and efficient routing of information to relevant staff members.
- Provide essential support to full-time staff, assist with various projects and tasks, thereby contributing to the smooth functioning of the department.
Education
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Bachelor of Arts in Art History
Virginia Commonwealth UniversityCum Laude
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Bachelor of Arts in English
Virginia Commonwealth UniversityCum Laude
Certifications
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Teaching English as a Foreign Language
Premier TEFLContact
katherinesfrench@gmail.com